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| Love Live Memes 01 |
Love Live!
School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, music label Lantis, and animation studio Sunrise. The project revolves around a group of nine schoolgirl friends who become idols in order to save their school from shutting down. It launched in the August 2010 issue of Dengeki G's Magazine, and went on to produce music CDs, anime music videos, two manga adaptations, and video games. A 13-episode anime television series produced by Sunrise, directed by Takahiko Kyogoku, and written by Jukki Hanada aired in Japan between January and March 2013, with a second season airing between April and June 2014. Both anime series and film are licensed in North America, the United Kingdom, Australia and New Zealand by NIS America, MVM Entertainment and Madman Entertainment, respectively. An animated film titled Love Live! The School Idol Movie was distributed by Shochiku and released in June 2015. A follow-up project focusing on a new set of idols, titled Love Live! Sunshine!!, launched in 2015. A second film, Love Live! Sunshine!! The School Idol Movie: Over the Rainbow, was released in Japan on January 4, 2019.
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Plot
Honoka Kosaka is a girl who attends Otonokizaka Academy (Otonokizaka Gakuin). When the school is scheduled to be closed due to a lack of applicants, Honoka becomes determined to save it. Honoka goes to UTX, where her little sister planned to go for high school, and sees a crowd watching a music video of A-Rise, UTX's school idol group. Learning that school idols are popular, Honoka and her friends follow A-Rise's footsteps and start their own school idol group called µ's Myuzu, pronounced "muse") to attract new students. Once they successfully prevent Otonokizaka Academy from closing, the girls from µ's set their sights higher. They participate in Love Live, the ultimate school idol competition featuring the best groups in the country. Despite winning the competition, the girls from µ's disband soon after for their own personal reasons, and because the third-years are graduating.
Production
Since the first issue of ASCII Media Works' Dengeki G's Magazine was published, the editors of the magazine have hosted reader participation games whose development is directly influenced by the people who read the magazine. The project was first announced in the July 2010 issue of Dengeki G's Magazine, which revealed that the magazine would be collaborating with the anime studio Sunrise and the music label Lantis to co-produce the project.
The project officially began with the August 2010 issue of Dengeki G's Magazine, which introduced the story, characters, and a more detailed explanation of the project. The original plan for the story was written by Sakurako Kimino, who also writes the short stories for Love Live! featured in Dengeki G's Magazine. Original character design and illustrations are provided by Yuhei Murota.
Starting in August 2010, online mobile phone popularity contests have periodically been held to rank the characters, which influences the positions of the idols in the anime music videos produced by Sunrise. For example, the idol who ranks first in a given contest will be in the center position in the front row in the music video that follows. Other polls are used to determine different aspects of the idols, such as hairstyles and costumes.
Starting with the November 2010 issue of Dengeki G's Magazine, readers were polled to determine the name of the idols' group. After the editors narrowed it down to the five most popular names, readers were polled for a final time, ultimately choosing the name µ's. A similar polling system was used to determine the names of the three subunits: Printemps BiBi and Lily White.
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